Privacy Policy

Last updated: 06.10.2026

Planoura (“the App”) is operated by Black Lion Inc. (“we”, “us”, or “our”), located at 1621 Central Ave, Cheyenne, WY 82001, United States.

This Privacy Policy explains how we collect, use, process, and protect your information when you use the Planoura mobile application and related services.

1. Information We Collect

1.1 Information You Provide

When you use Planoura, we may collect:

  • Full name
  • Email address
  • Account credentials and authentication data
  • Profile image (optional)
  • Workout and training data, including classes, sessions, and schedules
  • Client information, such as name and profile image
  • Training location details, including optional geolocation where applicable
  • Content you upload, including images, videos, and exercise materials
  • Information you provide when contacting customer support

1.2 Automatically Collected Information

We may automatically collect certain technical and usage information when you use the App, including:

  • Device information, such as device type, operating system, device model, language, and app version
  • Internal account and device identifiers
  • App usage and interaction data
  • Screens viewed and selected actions performed within the App
  • Subscription status and purchase-related events
  • Push notification tokens
  • Crash reports, diagnostics, and performance information
  • App installation, opening, and closing events
  • Technical connection information necessary to provide, secure, analyze, and improve the service

We use this information to operate the App, understand how features are used, identify technical problems, improve reliability, and improve the overall user experience.

We do not use analytics services to collect the contents of your private notes, client names, or other content you enter into the App unless that information is specifically required to provide a feature you have requested.

1.3 Analytics, Diagnostics and Session Recordings

We use PostHog, an analytics and diagnostics service, to understand how Planoura is used, identify technical issues, and improve the App.

PostHog processes information on our behalf and is not used by us for advertising or cross-app tracking.

Product Analytics

Product analytics may include:

  • Screens opened within the App
  • Key interactions and actions
  • Account registration and login events
  • Creation or use of workouts, courses, classes, and other App features
  • Subscription screen interactions
  • Purchase, subscription, trial, and cancellation events
  • Subscription status
  • User role within Planoura
  • Registration date
  • Time zone
  • App version
  • Operating system
  • Device model
  • Device language
  • App installation, opening, and closing events

Analytics information may be associated with an internal Planoura account identifier.

We do not intentionally send your email address, full name, client names, private notes, or other user-created content to PostHog as part of product analytics.

Error Reports and Diagnostics

When an error or technical issue occurs, we may collect diagnostic information to help us identify and resolve the problem.

This may include information relating to problems such as:

  • Loading exercises or other App content
  • Saving a workout or class
  • Playing a video
  • Completing or confirming a purchase
  • Other technical failures within the App

Diagnostic reports may contain basic App and device information and an internal account identifier.

We take steps to avoid sending unnecessary request content or sensitive user-entered information as part of technical error reports.

Diagnostic reporting may be enabled by default. Where available, you can manage diagnostic sharing in:

Profile → Privacy & Diagnostics → Share error reports

1.4 Optional Session Recordings

Planoura may use limited session recordings to help us understand usability issues and identify parts of the App that may be confusing or difficult to use.

Session recordings are made only with your permission.

New users may be asked whether they wish to allow session recordings. If permission is granted, recordings may be made on selected planning-related screens for a limited period after account creation.

We apply privacy protections to these recordings. In particular:

  • Text and text input fields are hidden or masked
  • Images and videos are hidden or masked
  • Login and sign-up screens are not recorded
  • Profile screens are not recorded
  • Client screens are not recorded
  • Subscription and payment-related screens are not recorded
  • Recordings are not made while the App is in the background
  • Recordings stop after logout
  • We do not record your camera
  • We do not record your microphone
  • We do not record network traffic as part of session recordings
  • We do not record console logs as part of session recordings

Session recordings may show the general layout of a screen and where a user taps or interacts with the interface.

Where session recording controls are available, you can withdraw your permission at any time in:

Profile → Privacy & Diagnostics → Share session recordings

Withdrawing permission prevents future session recordings on that device.

1.5 Payment Information

All payments, subscriptions, and billing are processed through:

  • Apple App Store
  • Google Play Store

We do not directly collect or store your payment card or other payment account details.

We may receive information about the status of a transaction or subscription, such as whether a subscription is active, canceled, in a trial period, or successfully purchased, where this information is necessary to provide subscription features and analyze App performance.

1.6 Push Notifications

We use Pushwoosh to provide push notifications.

Pushwoosh may process information necessary to deliver and manage notifications, including:

  • Device push notification token
  • Basic device information
  • Internal account identifier
  • Registration date
  • Subscription status

This allows us to send relevant service notifications and, where applicable, communications relating to Planoura.

You can disable push notifications at any time through your device settings.

1.7 Third-Party Services

We use third-party services to operate, secure, analyze, and improve the App, including:

  • Apple — authentication, payments, subscriptions, and platform services
  • Google — authentication and platform services
  • Singular — mobile measurement and analytics
  • PostHog — product analytics, diagnostics, error reporting, and optional session recordings
  • Pushwoosh — push notification delivery and management

These providers may process information on our behalf or in accordance with their own privacy policies and applicable data protection requirements.

PostHog analytics infrastructure used by Planoura is configured to use servers in the European Union.

Third-party providers may process data in different jurisdictions depending on the service being provided.

2. How We Use Your Information

We use your information to:

  • Provide, maintain, and operate the App
  • Create and manage your account
  • Authenticate users
  • Enable workout planning and scheduling
  • Provide instructor and personal practice functionality
  • Store and display your uploaded content
  • Manage subscriptions and premium access
  • Provide push notifications
  • Diagnose errors and technical problems
  • Improve App stability, performance, and reliability
  • Analyze App usage and feature effectiveness
  • Understand how users interact with Planoura
  • Improve the user experience
  • Develop and improve existing and future features
  • Protect the App against misuse and security threats
  • Communicate important service-related information
  • Respond to customer support requests
  • Comply with applicable legal obligations

We do not sell your personal data.

We do not use PostHog session recordings for advertising.

3. Legal Basis for Processing

Where data protection laws require us to identify a legal basis for processing, including for users in the European Economic Area and the United Kingdom, we rely on one or more of the following grounds depending on the type of processing:

  • Performance of a contract — where processing is necessary to provide Planoura and the features you request
  • Legitimate interests — where processing is reasonably necessary to operate, secure, analyze, maintain, and improve the App, including product analytics and technical diagnostics
  • Consent — where we specifically request your permission, including optional session recordings
  • Legal obligations — where processing is required to comply with applicable law

Where processing is based on consent, you may withdraw your consent at any time.

Where processing is based on legitimate interests, you may have the right to object to that processing depending on applicable law.

4. User-Generated Content

Planoura allows users to upload content, including images and videos.

You are solely responsible for any content you upload, including ensuring that you have the necessary rights and permissions, especially when content includes other individuals, such as clients.

You should not upload personal information about another individual unless you have the appropriate authority, consent, or other lawful basis to do so.

We do not actively monitor user content but reserve the right to remove content that violates applicable laws or our Terms of Use.

5. Data Storage and Security

Your data is stored on secure servers and processed through our backend infrastructure and authorized service providers.

We take reasonable technical and organizational measures designed to protect your information against unauthorized access, alteration, disclosure, loss, or misuse.

Data transmitted between the App and our services is protected using encrypted connections where supported and appropriate.

No electronic storage or transmission method can be guaranteed to be completely secure, but we continuously work to maintain appropriate safeguards for the information we process.

6. Data Retention

We retain personal information only for as long as reasonably necessary to:

  • Provide and operate Planoura
  • Maintain your account
  • Fulfill the purposes described in this Privacy Policy
  • Resolve technical and security issues
  • Comply with legal and regulatory obligations
  • Resolve disputes and enforce agreements

Different types of information may be retained for different periods depending on their purpose and the systems or service providers used to process them.

Analytics, diagnostic information, and session recordings are retained in accordance with our configured service-provider retention settings and only for as long as reasonably necessary for the purposes described in this Privacy Policy.

When you delete your account or request deletion, we take steps to delete or anonymize personal information associated with your account in accordance with our deletion procedures and applicable law.

Some information may remain temporarily in backups, logs, third-party processing systems, or other technical systems before being automatically deleted or anonymized as part of normal retention and deletion processes.

We may also retain limited information where required by law, for fraud prevention, security, dispute resolution, or the establishment, exercise, or defense of legal claims.

7. Your Rights and Privacy Controls

Depending on your location and applicable law, you may have the right to:

  • Access your personal data
  • Request correction of inaccurate or incomplete information
  • Request deletion of your personal data
  • Request restriction of certain processing
  • Object to certain processing
  • Withdraw consent where processing is based on consent
  • Request information about how your data is processed
  • Exercise other rights available under applicable data protection law

Planoura also provides certain in-app privacy controls.

Where available, you can manage:

  • Error and diagnostic reporting
  • Optional session recordings

through:

Profile → Privacy & Diagnostics

You can also manage push notification permissions through your device settings.

To exercise your privacy rights or ask a question about your personal information, contact us at:

support@planoura.com

8. Account Deletion

You can delete your account directly within the App.

Alternatively, you may request account deletion by contacting us at:

support@planoura.com

When an account deletion request is processed, we take steps to delete or anonymize personal information associated with the account in accordance with our deletion procedures, applicable legal requirements, technical limitations, and applicable retention obligations.

Certain information may remain temporarily in backups or third-party processing systems until the applicable retention or deletion process is completed.

For more information, please visit:

https://planoura.com/delete-account

9. Children’s Privacy

Planoura is not intended for children under the age of 13.

We do not knowingly collect personal data from children under 13. If we become aware that personal data from a child under 13 has been collected, we will take appropriate steps to delete it.

10. International Users

Planoura is available globally.

Your information may be processed in the United States, the European Union, and other jurisdictions where we or our service providers operate.

Where required by applicable law, we take appropriate steps to protect personal data transferred between jurisdictions.

By using Planoura, you acknowledge that your information may be processed in jurisdictions outside your country of residence, subject to applicable data protection safeguards.

11. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes to:

  • The App or its functionality
  • Our service providers
  • Our data processing practices
  • Legal or regulatory requirements

When we make changes, we will update the “Last updated” date at the top of this Privacy Policy.

Where required or appropriate, we may also notify users of significant changes through the App or other available communication methods.

12. Contact Us

If you have any questions about this Privacy Policy or the way Planoura handles personal information, you can contact us at:

Black Lion Inc.
1621 Central Ave
Cheyenne, WY 82001
United States

Email: support@planoura.com